Labor Day August 31 2017

Please note: We will be CLOSED in observance of Labor Day

Friday, September 1st after 2PM~ Monday, September 4th. 

Regular shop hours will resume September 5th at 10AM.

Have a safe and lovely long weekend.

Summer Vacation July 30 2017

We will be closed the week of July 31st- August 6th.

Happy Summer! 

See you in the garden for classes and workshops and parties when we return...


Save The Date July 05 2017

We are putting the finishing touches in prepping the secret garden for our Grand Garden Party

and you're invited!!!!

There will be wine and cheese from Andrew's Cheese Shop, fresh figs from our trees, a handtied bouquet demo and you will be able to sign up for our classes and workshops in August-October.

Check back for your official invite and all the details.


Independence Day July 03 2017

We will be closed on July 4th~

Happy Independence Day!

Hope you enjoy friends and family & life, liberty and the pursuit of happiness!

Bonjour Été : Hello Summer June 23 2017

Hello, Bonjour Fleur Friends~

Summer is here! And we are planning parties and workshops in the garden.

We have many exciting things happening this summer...

so check back soon and often for our calendar of workshops, a garden party invite, our new Meet the Fleuriste campaign and some news about a second location...

looking forward to celebrating the summer season with you.


All of Us


santa monica



Memorial Day May 27 2017

We will be closed Saturday after 2pm through Monday the 29th in observance of Memorial Day.

May your weekend be full of light and love.


p.s. We are in the first stages of prepping the garden! The magical mermaid garden will be planted and prettied for parties and workshops in June! Yay!

Gratitude & Success May 16 2017

Mother's Day was such a success and we want to say THANK YOU to all our amazing customers and friends!

We sent out so many arrangements Friday and Saturday and were able to leave by 3 on Sunday to celebrate ourselves!

Thank you for inviting us to participate in your lives at all the most important moments.

We appreciate you.

All of Us

at fleur

Taking a Few Days May 16 2017

We will be closed for a long weekend this Friday-Monday.

Taking some time to regroup, reflect and reflower.

We will back on Tuesday, February 21st with the freshest and best flowers arranged to surprise and delight!

gratitude & love,


Mother's Day May 06 2017

Mother's Day is May 14th!

We have the most beautiful, local, sustainably sourced product ready to go for you and your beloved mommy.

So~ we have a few minimums for the weekend to make the most of our time and talent.


Saturday, May13th & Sunday, May 14th $150.00 minimum 

plus tax and delivery charge

We will be open until 2 on Sunday with some first come, first serve beauty available at lower price points, including some lovely potted options such as lavender, fern, bottle brush, succulents, orchids, sedum, and herbs!

But only a select number of pre-made cut floral arrangements will be available in store.

We are a small design studio and will not be able to fulfill same day custom orders or wrapped bouquets.

Pre-order for guaranteed pick up or delivery goodness!


thank you!

Valentine's Day February 02 2017

It's that time of year again!!!

A lovely day to celebrate LOVE!

It's been quite a year for most of us...  hearts have been broken and mended, ready to love again. There's been false love and false friends replaced with true love & every form of fidelity & friendship.  And of course~ always sublime, unconditional, everlasting LOVE.

Things are a little different around Fleur this year and we have created a Valentine's Day schedule and minimums for delivery.


Saturday, February 11th $95 minimum

Sunday, February 12th $125 minimum 

Monday, February 13th $150 minimum

Tuesday, February, 14th $195 minimum 


We will be closed on Thursday and Friday to prep for the following 4 days of flowers, flowers flowers!!!

Beauty in Action January 20 2017

We will be closed on Saturday, January 21st.

We debated posting as to why we will be closed as it is personal, but we've never adhered to the "it's not personal, it's just business" idiom.

In fact...can't think of anything more personal than what we do all day, every day, pour our hearts and souls into, blood, sweat equity and tears.

And that is particularly true for this business.

The great honor of having a floral business is getting to participate in the important moments of our customers' lives. Everyday we get to participate in celebrating birth and death, anniversary and marriage, getting a driver's license, starring in play, saying you are sorry, forgiveness and every expression of LOVE imaginable.

Beauty is as beauty does.

So, tomorrow we close to take action in a beautiful way. Tomorrow we march.

We march for our daughters to never have to settle for being represented by this man in the highest office in this county,  not in the office we visit or may work in, not anywhere. 

We march for our mothers to receive the respect and care they deserve in the later part of their lives.

We march for ourselves to declare our incredible value, our worth and our rights as people and as the creators of life and love.

We march to plant seeds of peace and prosperity~ one nation, united with liberty and justice for all.

We hold these truths to be self evident.

We plan to bloom in the pursuit of Happiness~ creating a wildflower garden of Freedom, Equality, Life,  & Liberty.

The shop will re-open on Monday.





Be The Light January 16 2017

We will be closed today in observance of Martin Luther King Day. 

"Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that."

~MLK Jr.

let's be the light. 

THANKSGIVING November 21 2016

We will be closed Thursday-Sunday this week to celebrate Thanksgiving.

A happy, health and hearty thanksgiving to you with much gratitude,


santa monica

A Day of Honor November 10 2016

We will be CLOSED tomorrow in honor of Veteran's Day.

We will be back on Saturday.

“I am not bound to win, but I am bound to be true. I am not bound to 
succeed, but I am bound to live up to what light I have.” 
~Abraham Lincoln

Courage. Kindness. Friendship. Character.

We can get through this. 

Happy Day of Honor. Honor yourselves. Honor your friends. 

Hope and Honor for our country.


Falling in to Fall September 03 2016

We are CLOSED Monday, September 5th.

We are saying adieu to a hot and hurried summer as September is upon us.

Looking forward to the seasonal blooms coming in the next couple months.

Cool evenings, boots and scarves.

Warm drinks by a fire.

We are taking Monday off to squeeze the last bit of summer from the petals and ocean and air.

Hope you do too.

See you back on Tuesday.

A Lovely Little Wedding June 09 2016

These are a few highlights from Teal + Drake's wedding! Photo: Ben Christensen Photography, Art and Soul Events. Venue: Malibou Lake Mountain Club, Hair & Makeup: Braid Studio

Ain't love (and flowers) grand?


Happy St. Valentine's Day February 06 2016

We love a day to celebrate love!

We love our loyal customers and take care to make each order custom to the recipient.

No two orders will be exactly the same!

We do sell out every year~ so get your order in early!

We know it's difficult to understand for some people who have a wire service, direct from warehouse, or larger floral company experience. Please do keep in mind that there are only three of us and our trusty delivery company. That's only six hands to make every order custom and amazing, take orders, answer the phone, prep flowers, handle in store customers and organize deliveries! We can only do what we can do! (And that's staying late and working through without breaks. If you are picking up your order, feel free to bring coffee! ) 

This year, the LA Marathon takes place on February 14th and the finish line is in Santa Monica, so  gratitude in advance for understanding our delivery challenges.

We have some really lovely options available this year and each arrangement will be a one of a kind expression of your love and/or adoration~ made to order, delivered fresh and fast as possible.






A New Year December 23 2015

It has been quite a year.

We are grateful for all of it.

But mostly, thank you, all of our wonderful, loyal amazing customers.

We wish you the happiest of all the secret wishes of your hearts and look forward to bringing some happiness in floral form this new year.

Please note: We will be CLOSED from December 24th to January 3rd.

We will re-open on Monday, January 4th. 

Thank you again, and some more...and we look forward to a beautiful New Year.



Zen and The Art of Flowering November 16 2015

Here's the thing~ the flower shop you grew up with, or the idea you have in your mind of a flower shop? It most likely doesn't exist anymore.

Huge florists with giant walk in coolers full of pre-made arrangements and propped up, dyed, spray painted flowers sitting in bleach, yeah, that doesn't work so well.

(And we have never participated in any of that. We are self proclaimed and proud flower snobs.) 

The biggest florist chain went bankrupt a few years ago. You can get grocery store flowers or farmer's market flowers (very rarely from a farm) or corporate on-line flowers, where if you think it will look like the picture~ you are sadly mistaken.

If you are not in the floral industry then you probably don't know about the huge changes in the last 20 years and even more so, in the last 10. Why would you? Not your job!

But it is our job. And we love our job. And we are good at it.

What we're doing here at fleur santa monica is something different. We are proud of what we do and your expectation of an old business model needs to be left at the door, please.

We are pioneers and happy participants in a floral revolution!

We are not a flower shop.

Let that sink in.

We are not a flower shop.

We are not a flower store or a flower market of any kind. That's a separate business, you understand. Like the difference between a grocery store and a restaurant. You don't go to the restaurant and demand a carton of milk, a loaf bread and a hunk of cheese! (At least, we hope you don't...) NO indeed, you order an artisan grilled cheese sandwich and a glass of organic milk, and hopefully, you enjoy the heck out of the fine ingredients being sourced and prepared for you by a professional chef.

We are a custom floral design studio and boutique. We fill our 'pantry' and fridges with fresh, locally grown, incredible floral product. From field to vase. Sustainable. Conscious. Each order made to order with the best product we can source. We buy fresh flowers everyday. We do not sell flowers by the stem or the bunch, but by the professionally arranged bouquet using only the finest florals available each day.

We work by color palette and price range and we are very good at what we do.

If you want to do it yourself, or have a specific vision, then by all means, please do!!!

But then, leave us out of it, please. And thank you!

We don't offer pictures of our arrangements, other than for inspiration and a general sense of our style, for a myriad of reasons from:

it being a completely separate skill and service to take pics of florals

to not having the time to download and send pictures back and forth all day

and we DO NOT know any other designers sending out pictures. Not a single one.

We understand that our vision and taste may be different from yours and you know what? That is more than okay.

If what we are offering is not what you want~ that is okay too.

Go out and find what it is you want! We want you to get what you want!

But we can't help you other than giving you our sincerest best wishes in finding it!

On the other hand, if you let us do what we do~ we will create something wonderful and unique to your occasion or recipient using only the most premium product in lovely containers!

And we do our best work for EVERY order, regardless of price point or recipient. Whether it's a pick me up for your elderly granny, your moviestar wife's birthday, or your friend whose dog just passed away. EVERYONE gets our equal and best work without exception.

We understand that your reason for flowers is important to you and it's important to us too. We are honored to get to participate in all of it.

Thanks for understanding what we're doing and being such an amazing inspiration for doing it to the best of our abilities everyday.


All of Us


santa monica


June Groom June 01 2015

Hello to our flower friends~

We will be closed this weekend for an out of town event.

But we wish you a very Happy June (tis the season to get married) and look forward to seeing you next week.

in gratitude and flowery goodness,


Happy Memorial Day May 23 2015

Please note: we will be CLOSED Monday, May 25th in observance of memorial day.

We will be 'strewing flowers' in a grand tradition.

According to the U.S Department of Veterans Affairs, the tradition that later became Memorial Day was begun in 1868 by the national commander of the Grand Army of the Republic, General John Logan, three years after the U.S. Civil War ended leaving 620,000 Union and Confederate soldiers dead.

Logan issued General Order No. 11 declaring: “The 30th of May, 1868 is designated for the purpose of strewing flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village and hamlet churchyard in the land.”

He called it “Decoration Day.”

We look forward to more beautiful flowers next week!

Happy and Honorable Decoration Day.

Mother's Day May 02 2015

So~ Mother's Day is May 10th.

This year we are only taking orders for the first 25 customers that would like a Saturday delivery ONLY.


We know that may not work for some of our favorite customers and we appreciate your understanding! 

We wish you a very HAPPY MOTHER'S DAY!

Floriography March 14 2015

Floriography~ The Language of Flowers

Flowers have meaning! They have been used in folklore, the Bible, and written word for thousands of years. We incorporate this tradition when building our arrangements. Utilizing the intent of the sender~ so that recipient feels the thought or wish behind each arrangement and bouquet.

The Turks in the 17th century developed formal flower meanings, as a way for the concubine women who could not read or write to communicate with each other. In 1718 the wife of the British ambassador to Constantinople, Lady Mary Wortley Montague, wrote a letter expounding on the “Secret Language of Flowers” that she had discovered during her visits to Turkey. Europeans quickly picked up on the concept.

In 1819 Louise Cortambert, under the pen name, Madame Charlotte de la Tour, wrote and published what seems to have been the first dictionary of the flower language entitled, Le Language des Fleurs. It was a small book, but it became a popular reference on the subject.

During the Victorian era, the meaning and language of flowers became increasingly popular. Victorian women especially picked up the silent language that allowed them to communicate feelings and meanings that the strict propriety of the times would not allow.

In 1884 a whole book on the subject and entitled, The Language of Flowers, by Jean Marsh and illustrated by Kate Greenaway, was published in London. It became popular and respected and has been the standard source for Victorian flower meanings. But you had to be careful, as so many new floral dictionaries were published, that your loved one had the same dictionary, or huge miscommunications could ensue! William Shakespeare, Jane Austen, the Bronte sisters, and many others, all used the language of flowers in their writings.


Lady Mary Wortley Montague


Here are some selected flowers and their meanings: a short dictionary.

Almond flowers — Hope

Anemone — Forsaken

Aster — Symbol of love

Balm — Sympathy

Basil — Best wishes

Bay leaf — “I change but in death”

Bell flower, white — Gratitude

Bergamot — Irresistible

Bluebell — Constancy

Borage — Courage

Broom — Humility

Campanula — Gratitude

Carnation, pink — I’ll never forget you

China rose — Beauty always new

Clover, four leaved — “Be mine”

Coreopsis — Love at first sight

Daffodil — Regard

Daisy — Innocence, new-born, “I share your sentiment”

Fennel — Flattery

Fern — Sincerity

Forget-Me-Not — True love

French Marigold — Jealousy

Gardenia — Ecstasy

Gentian — Loveliness

Geranium — “You are childish”

Hare bell — Grief

Honeysuckle — Bonds of love

Heather — Admiration

Hyacinth — I am sorry, Please forgive me

Ivy — Fidelity, friendship, marriage

Jasmine — Grace

Jonquil — “I hope for return of affection”

Lavender — Luck, devotion

Lemon Balm — Sympathy

Lilac — First love

Lily — Purity, modesty

Lily of the Valley — Purity, the return of happiness

Lily, Calla — Magnificent Beauty

Marigold — Health, grief or despair

Marjoram — Kindness, courtesy

Myrtle — Fidelity

Oregano — Joy

Orchid — Love, beauty, refinement

Pansy — Loving thoughts

Peony — Good health, happiness

Periwinkle — Happy memory

Phlox — Agreement

Poppy, red — Consolation

Primrose — I can’t live without you

Rose, cabbage — Ambassador of love

Rose, red — Love

Rose, pink — Grace, beauty

Rose, yellow — Friendship

Rosemary — Remembrance, constancy

Sage — Gratitude, domestic virtue

Snowdrop — Hope

Star of Bethlehem — Purity

Sweet Pea — Departure, tender memory

Sweet William — Gallantry

Tuberose — Voluptuousness

Tulip, red — My perfect lover, Reclamation of love

Violet — Loyalty, modesty, humility

Violet, blue — Faithfulness

Wormwood — Grief

Wheat — Riches of the continuation of life

Willow, weeping — Mourning

Wallflower — Fidelity

Yew — Sorrow

The Rose

The Rose is the flower whose meaning we most understand, but here are some details of the meaning of the Rose that may be of further interest.

Rose, Black – You are my obsession

Rose, Champagne – You are tender and loving

Rose, Leonidas – Sweet love

Rose, Nicole – You are graceful and elegant, aristocratic

Rose, Orange – You are my secret love

Rose, Pink – Brilliant complexion; the glow of your smile; perfect happiness

Rose, Red – Passionate love; I love you

Rose, Single Stems – Simplicity

Rose, White – I am worthy of you; spiritual love; Innocence and Purity; Secrecy and Silence

Rose, White and Red – We are inseparable

Rose, White and Red Mixed – Unity; Flower emblem of England

Rose, White, Dried – Death is preferable to loss of virtue

Rose, Yellow – Friendship; Jealousy; I am not worthy

Rose, Bridal – Happy Love

Rose, Dark Crimson – Mourning

Rose, Hibiscus – Delicate beauty

Rose, Tea – I’ll remember always

Rose, Thornless – Love at first sight

Roses, Bouquet of Mature Blooms – Gratitude

Multiple Roses

Single bloom red Rose – Love at first sight or I still love you

Single Rose, any color – Gratitude or simplicity

2 Roses – Mutual feelings

3 Roses – I love you

7 Roses – I’m infatuated with you

9 Roses – We’ll be together forever

10 Roses – You are perfect

11 Roses – You are my treasured one

12 Roses – Be mine

13 Roses – Friends forever

15 Roses – I’m truly sorry

20 Roses – I’m truly sincere towards you

21 Roses – I’m dedicated to you

24 Roses – Forever yours

25 Roses – Congratulations

50 Roses – Unconditional love

99 Roses – I will love you all the days of my life

108 Roses – Will you marry me?

999 Roses – I love you till the end of time

Garden Roses Galore January 14 2015


Garden Roses Galore- Tuscan style (with a bit of French flair, bien sur) dozens of garden roses, chocolate geranium, sweet peas, hydrangea, kumquat branches, protea. Full and fragrant. Sensuous and scented.